OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Social Dot Com in all segments.
Social Dot Com has better usage coverage in more websites categories. Including Business & Industry, Finance, Insurance, Sports and 18 other categories.
LiftDNA is leading in Arts & Entertainment, Internet & Telecom, People & Society, Adult and 13 other categories.
LiftDNA is leading in most countries, including United States, Poland, Taiwan, France and 16 other countries.
Social Dot Com is leading in Spain, Sweden, Belgium, Egypt and 2 other countries.