OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Social Dot Com in all segments.
Social Dot Com has better usage coverage in more websites categories. Including Business & Industry, Health, Food & Drink, Career & Education and 15 other categories.
LiftDNA is leading in Internet & Telecom, Arts & Entertainment, People & Society, Search Engine and 9 other categories.
LiftDNA is leading in most countries, including United States, Canada, China, Denmark and 11 other countries.
Social Dot Com is leading in Sweden, Spain, Belgium and Australia.