OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Social Dot Com in all segments.
Social Dot Com has better usage coverage in more websites categories. Including Business & Industry, Sports, Health, Food & Drink and 19 other categories.
LiftDNA is leading in People & Society, Arts & Entertainment, Internet & Telecom, Computer & Electronics and 14 other categories.
LiftDNA is leading in most countries, including United States, United Kingdom, China, Canada and 18 other countries.
Social Dot Com is leading in Turkey, Sweden, Belgium and Portugal.