OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Social Dot Com in all segments.
LiftDNA has better usage coverage in more websites categories. Including People & Society, Software, Computer & Electronics, Relationships & Dating and 3 other categories.
Social Dot Com is leading in Business & Industry, TV & Video, Books & Literature and Food & Drink.
LiftDNA is leading in most countries, including United States, France, Tuvalu, South Africa and 8 other countries.
Social Dot Com is leading in Germany, Nigeria, Norway, Sweden and 3 other countries.