OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Spark Studios in all segments.
LiftDNA has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Software, Computer & Electronics and 3 other categories.
Spark Studios is leading in Arts & Entertainment, Photography, Humor, Animation & Comics and 2 other categories.
LiftDNA is leading in most countries, including United States, United Kingdom, Tuvalu, Viet Nam and 12 other countries.
Spark Studios is leading in Brazil and Poland.