OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Spark Studios in all segments.
Spark Studios has better usage coverage in more websites categories. Including Photography, Gambling, Lottery, Sports and 3 other categories.
LiftDNA is leading in People & Society, Computer & Electronics, Software, Relationships & Dating and one other category.
LiftDNA is leading in most countries, including United States, Canada, Taiwan, Hungary and 10 other countries.
Spark Studios is leading in France, Malawi and Brazil.