Market Share by Top Websites

1 Spongecell is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, LiftDNA is clearly lagging behind, losing to Spongecell in all segments.

Websites Categories

1 Spongecell has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 56 other categories.

2 LiftDNA is leading in Football, Relationships & Dating, Magazines & E-Zines and Social Network.


1 Spongecell is leading in most countries, including United States, Italy, United Kingdom, India and 16 other countries.

2 LiftDNA is leading in Russia, Netherlands, China, Sweden and 6 other countries.