OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Testnet in all segments.
LiftDNA has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 13 other categories.
Testnet is leading in Sports, Business & Industry, Cooking & Recipes, Shopping and 5 other categories.
LiftDNA is leading in most countries, including United States, China, Denmark, Canada and 16 other countries.
Testnet is leading in Belgium.