OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Traffiq in all segments.
LiftDNA has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Business & Industry and 4 other categories.
Traffiq is leading in Arts & Entertainment, Music & Audio, Autos & Vehicles and Car Buying.
LiftDNA is leading in most countries, including United States, Vietnam, Bulgaria, Canada and 10 other countries.
Traffiq is leading in India.