OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Traffiq in all segments.
LiftDNA has better usage coverage in more websites categories. Including Internet & Telecom, Arts & Entertainment, People & Society, Business & Industry and 16 other categories.
Traffiq is leading in Visual Arts & Design, Autos & Vehicles, Car Buying, Health and 2 other categories.
LiftDNA is leading in most countries, including Tuvalu, United States, Australia, South Korea and 17 other countries.
Traffiq is leading in Czech Republic, Denmark, New Zealand and Switzerland.