OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Traffiq in all segments.
LiftDNA has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Relationships & Dating and 16 other categories.
Traffiq is leading in Computer & Electronics, Visual Arts & Design, Sports and Shopping.
LiftDNA is leading in most countries, including United States, China, Denmark, Canada and 15 other countries.
Traffiq is leading in Brazil.