OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Traffiq in all segments.
LiftDNA has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Business & Industry and 20 other categories.
Traffiq is leading in Sports, Shopping, Car Buying, Autos & Vehicles and one other category.
LiftDNA is leading in most countries, including United States, United Kingdom, Canada, China and 20 other countries.
Traffiq hasn't got a lead over LiftDNA in any country.