OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Travora Media in all segments.
Travora Media has better usage coverage in more websites categories. Including Travel, Tourism, Sports, Accommodation & Hotels and 11 other categories.
LiftDNA is leading in Computer & Electronics, Arts & Entertainment, Software, Financial Management and 4 other categories.
Travora Media is leading in most countries, including United States, Canada, Philippines, New Zealand and 5 other countries.
LiftDNA is leading in Tuvalu, China, France, Israel and 2 other countries.