OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to TripleLift in all segments.
TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, Business & Industry and 98 other categories.
LiftDNA hasn't got a lead over TripleLift in any websites category.
TripleLift is leading in most countries, including United States, United Kingdom, Mexico, Brazil and 34 other countries.
LiftDNA is leading in Sweden and Portugal.