OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Unanimis in all segments.
Unanimis has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Genealogy, Travel and 4 other categories.
LiftDNA is leading in Computer & Electronics, Software, Internet & Telecom, People & Society and 2 other categories.
LiftDNA is leading in most countries, including United States, Canada, China, Georgia and 7 other countries.
Unanimis is leading in United Kingdom, Bulgaria, Australia, Moldova and 5 other countries.