LiftDNA
trend
23 websites

LiftDNA offers both free and paid options

http://www.liftdna.com

OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...

VS

Unanimis
trend
23 websites

Unanimis offers both free and paid options

http://www.unanimis.co.uk

Unanimis is a U.K.-based digital advertising network, specialising in branded and performance display advertising, reaching over 69% of the UK online population (approximately 25.6 million unique users a month). Unanimis had £21,7m revenue...

Market Share by Top Websites

2 In terms of market share, LiftDNA is clearly lagging behind, losing to Unanimis in all segments.

Websites Categories

1 Unanimis has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Genealogy, Travel and 4 other categories.

2 LiftDNA is leading in Computer & Electronics, Software, Internet & Telecom, People & Society and 2 other categories.

Geography

1 LiftDNA is leading in most countries, including United States, Canada, China, Georgia and 7 other countries.

2 Unanimis is leading in United Kingdom, Bulgaria, Australia, Moldova and 5 other countries.