Market Share by Top Websites

1 Undertone Networks is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, LiftDNA is clearly lagging behind, losing to Undertone Networks in all segments.

Websites Categories

1 Undertone Networks has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 83 other categories.

2 LiftDNA is leading in Financial Management, Online Marketing, Social Network and Relationships & Dating.

Geography

1 Undertone Networks is leading in most countries, including United States, United Kingdom, Canada, India and 22 other countries.

2 LiftDNA is leading in Bulgaria, Italy, Lithuania, Romania and 3 other countries.