Market Share by Top Websites

1 Undertone Networks is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, LiftDNA is clearly lagging behind, losing to Undertone Networks in all segments.

Websites Categories

1 Undertone Networks has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Business & Industry and 79 other categories.

2 LiftDNA is leading in Relationships & Dating, Magazines & E-Zines, Social Network, Online Marketing and one other category.


1 Undertone Networks is leading in most countries, including United States, United Kingdom, Germany, Japan and 22 other countries.

2 LiftDNA is leading in Netherlands, Sweden, Spain, Romania and 5 other countries.