OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Vertical Acuity in all segments.
LiftDNA has better usage coverage in more websites categories. Including Internet & Telecom, Arts & Entertainment, People & Society, Business & Industry and 16 other categories.
Vertical Acuity is leading in Sports, Rugby, Travel, Tourism and 4 other categories.
LiftDNA is leading in most countries, including Tuvalu, United States, United Kingdom, South Africa and 14 other countries.
Vertical Acuity is leading in Dominican Republic, Argentina and Viet Nam.