OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Vertical Acuity in all segments.
LiftDNA has better usage coverage in more websites categories. Including Internet & Telecom, Arts & Entertainment, People & Society, Investing and 9 other categories.
Vertical Acuity is leading in Business & Industry, Energy, Marketing & Advertising, Games and 3 other categories.
LiftDNA is leading in most countries, including United States, Canada, China, Denmark and 12 other countries.
Vertical Acuity is leading in India and Singapore.