OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to ViralBuzzer in all segments.
LiftDNA has better usage coverage in more websites categories. Including Internet & Telecom, People & Society, Computer & Electronics, Business & Industry and 13 other categories.
ViralBuzzer is leading in Arts & Entertainment, Humor, Shopping, Games and one other category.
LiftDNA is leading in most countries, including United States, Ukraine, Korea Republic, United Kingdom and 10 other countries.
ViralBuzzer is leading in Japan and Russia.