OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to ViralBuzzer in all segments.
LiftDNA has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Health, Social Network and 12 other categories.
ViralBuzzer is leading in Arts & Entertainment, Humor and Shopping.
LiftDNA is leading in most countries, including United States, China, Denmark, Colombia and 12 other countries.
ViralBuzzer is leading in Australia, Taiwan and Switzerland.