OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Shopping, Software and 20 other categories.
LiftDNA is leading in Internet & Telecom, Arts & Entertainment, People & Society, Online Marketing and 12 other categories.
WebTrends Ads is leading in most countries, including Indonesia, China, Philippines, Mexico and 11 other countries.
LiftDNA is leading in Germany, France, Russia, Turkey and 8 other countries.