OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Computer & Electronics, Business & Industry, Motorcycles, Autos & Vehicles and 9 other categories.
LiftDNA is leading in Software, Internet & Telecom, Marketing & Advertising and Relationships & Dating.
WebTrends Ads is leading in most countries, including Poland, United Kingdom, Brazil, Switzerland and 7 other countries.
LiftDNA is leading in United States, Sweden, South Africa, Vietnam and 6 other countries.