OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Shopping, Software and 18 other categories.
LiftDNA is leading in Internet & Telecom, Arts & Entertainment, People & Society, TV & Video and 10 other categories.
WebTrends Ads is leading in most countries, including United States, Australia, Indonesia, Japan and 10 other countries.
LiftDNA is leading in Italy, Ireland, Canada, Bulgaria and 7 other countries.