OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Health, Autos & Vehicles and 10 other categories.
LiftDNA is leading in Arts & Entertainment, People & Society, Software, Humor and 3 other categories.
WebTrends Ads is leading in most countries, including United States, Costa Rica, India, Indonesia and 9 other countries.
LiftDNA is leading in Tuvalu, South Korea, France, South Africa and 6 other countries.