OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Arts & Entertainment, Health and 9 other categories.
LiftDNA is leading in Software, Internet & Telecom, Finance, Financial Management and one other category.
LiftDNA is leading in most countries, including United States, Bulgaria, China, Colombia and 10 other countries.
WebTrends Ads is leading in Poland, Japan, Indonesia, Canada and 7 other countries.