OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Yepty in all segments.
Yepty has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 111 other categories.
LiftDNA hasn't got a lead over Yepty in any websites category.
Yepty is leading in most countries, including United States, Italy, Germany, United Kingdom and 82 other countries.
LiftDNA is leading in Tuvalu.