OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to YieldBuild in all segments.
YieldBuild has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Computer & Electronics and 26 other categories.
LiftDNA is leading in Marketing & Advertising and Relationships & Dating.
YieldBuild is leading in most countries, including United States, India, United Kingdom, Russia and 21 other countries.
LiftDNA is leading in Vietnam, Tuvalu, Sweden, South Africa and 3 other countries.