OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to YieldBuild in all segments.
YieldBuild has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Internet & Telecom and 33 other categories.
LiftDNA is leading in Financial Management, Relationships & Dating and Finance.
YieldBuild is leading in most countries, including United States, Russia, Spain, Indonesia and 24 other countries.
LiftDNA is leading in France, Tuvalu, Antigua And Barbuda, Israel and 2 other countries.