Market Share by Top Websites

1 YuMe is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, LiftDNA is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 85 other categories.

2 LiftDNA is leading in Restaurants & Delivery and Football.

Geography

1 YuMe is leading in most countries, including United States, Spain, Sweden, France and 39 other countries.

2 LiftDNA is leading in Poland, Bulgaria, Denmark, Finland and 3 other countries.