OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to zapunited in all segments.
zapunited has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Software, Computer & Electronics and 13 other categories.
LiftDNA is leading in Internet & Telecom, Finance, Financial Management and Relationships & Dating.
zapunited is leading in most countries, including India, Germany, Hungary, Australia and 9 other countries.
zapunited is leading in India, Germany, Hungary, Australia and 9 other countries.