OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to zapunited in all segments.
zapunited has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Software and 14 other categories.
LiftDNA is leading in Relationships & Dating.
zapunited is leading in most countries, including India, Germany, United Kingdom, Russia and 12 other countries.
LiftDNA is leading in Tuvalu, Thailand, Switzerland, Poland and 6 other countries.