OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
LiftDNA is leading in Top 10K Sites and Top 100K Sites.
zapunited has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Photography and 59 other categories.
LiftDNA is leading in Relationships & Dating and Football.
zapunited is leading in most countries, including India, United States, Indonesia, Turkey and 15 other countries.
LiftDNA is leading in United Kingdom, Sweden, Denmark, Netherlands and 6 other countries.