Ligatus is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 64 other categories.
Ligatus is leading in News & Media, Arts & Entertainment, Sports, Soccer and 50 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, Canada, United Kingdom, Mexico and 28 other countries.
Ligatus is leading in Germany, France, Netherlands, Turkey and 19 other countries.