Ligatus is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Ligatus has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Sports, People & Society and 55 other categories.
Microsoft adCenter Conversion is leading in Business & Industry, Computer & Electronics, Shopping, Health and 49 other categories.
Ligatus is leading in most countries, including France, Italy, Germany, Turkey and 27 other countries.
Microsoft adCenter Conversion is leading in United States, United Kingdom, Canada, India and 18 other countries.