Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Ligatus is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 209 other categories.

2 Ligatus is leading in Newspapers, Weather and Automotive News.

Geography

1 PubMatic is leading in most countries, including United States, India, Spain, Indonesia and 144 other countries.

2 Ligatus is leading in Turkey, Netherlands, Belgium, Liechtenstein and 3 other countries.