Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ligatus is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 205 other categories.

2 Ligatus is leading in Crime & Prosecution.


1 PubMatic is leading in most countries, including United States, India, Indonesia, Spain and 151 other countries.

2 Ligatus is leading in Turkey, Netherlands, Belgium, Liechtenstein and one other country.