Market Share by Top Websites

1 MediaMath is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lijit is clearly lagging behind, losing to MediaMath in all segments.

Websites Categories

1 MediaMath has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Food & Drink, Shopping and 200 other categories.

2 Lijit is leading in Cooking & Recipes, Visual Arts & Design, Animation & Comics, Nursery & Playroom and 5 other categories.


1 MediaMath is leading in most countries, including United States, France, Japan, Brazil and 124 other countries.

2 Lijit is leading in Macao, Tanzania, Cyprus, Fiji and one other country.