Market Share by Top Websites

1 Lijit is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Lijit in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 133 other categories.

2 MSN Ads is leading in Gay, Lesbian, & Bisexual, Reproductive Health, Fishing, Medicine and 9 other categories.

Geography

1 Lijit is leading in most countries, including United States, India, Canada, Indonesia and 58 other countries.

2 MSN Ads is leading in Thailand, Pakistan, Venezuela, Albania and 4 other countries.