Market Share by Top Websites

1 Lijit is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Lijit in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 134 other categories.

2 MSN Ads is leading in Fishing, Gay, Lesbian, & Bisexual, Reproductive Health, Water Sports and 11 other categories.

Geography

1 Lijit is leading in most countries, including United States, India, United Kingdom, Canada and 64 other countries.

2 MSN Ads is leading in Thailand, United Arab Emirates, Bolivia, Malta and 4 other countries.