Market Share by Top Websites

1 Lijit is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Lijit in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 139 other categories.

2 MSN Ads is leading in Gay, Lesbian, & Bisexual, Online, Fishing, Credit, Loans & Mortgages and 9 other categories.


1 Lijit is leading in most countries, including United States, United Kingdom, India, Indonesia and 64 other countries.

2 MSN Ads is leading in Bulgaria, Venezuela, Cameroon, Iraq and one other country.