Market Share by Top Websites

1 Neodata is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lijit is clearly lagging behind, losing to Neodata in all segments.

Websites Categories

1 Neodata has better usage coverage in more websites categories. Including Business & Industry, Marketing & Advertising, Travel, Shopping and 85 other categories.

2 Lijit is leading in People & Society, Arts & Entertainment, News & Media, Music & Audio and 82 other categories.

Geography

1 Lijit is leading in most countries, including United States, India, United Kingdom, Canada and 51 other countries.

2 Neodata is leading in Italy, Germany, France, Switzerland and 20 other countries.