Market Share by Top Websites

1 Neodata is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lijit is clearly lagging behind, losing to Neodata in all segments.

Websites Categories

1 Neodata has better usage coverage in more websites categories. Including Business & Industry, Marketing & Advertising, Travel, Shopping and 86 other categories.

2 Lijit is leading in People & Society, Arts & Entertainment, News & Media, Music & Audio and 82 other categories.


1 Lijit is leading in most countries, including United States, India, Germany, United Kingdom and 44 other countries.

2 Neodata is leading in Italy, France, Switzerland, Romania and 21 other countries.