Market Share by Top Websites

1 NetAffiliation is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lijit is clearly lagging behind, losing to NetAffiliation in all segments.

Websites Categories

1 NetAffiliation has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Arts & Entertainment, Shopping and 111 other categories.

2 Lijit is leading in News & Media, Music & Audio, Food & Drink, Cooking & Recipes and 58 other categories.


1 NetAffiliation is leading in most countries, including France, Portugal, Brazil, Spain and 53 other countries.

2 Lijit is leading in United States, India, United Kingdom, Canada and 34 other countries.