Market Share by Top Websites

1 Lijit is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Nielsen Display Ads is clearly lagging behind, losing to Lijit in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 210 other categories.

2 Nielsen Display Ads is leading in Car Buying, Automotive Industry, Insurance, Animal Products & Service and 13 other categories.


1 Lijit is leading in most countries, including United States, Germany, Poland, Mexico and 156 other countries.

2 Nielsen Display Ads is leading in France, Belgium, Morocco, Algeria and 39 other countries.