Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lijit is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Autos & Vehicles, Internet & Telecom and 189 other categories.

2 Lijit is leading in People & Society, Technology News, Humor, Animation & Comics and 17 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Canada and 163 other countries.

2 Lijit is leading in Suriname, Uganda and Macao.