Market Share by Top Websites

1 Lijit is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, OMG is clearly lagging behind, losing to Lijit in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 131 other categories.

2 OMG is leading in Shopping, Coupons, Travel, Tourism and 22 other categories.


1 Lijit is leading in most countries, including United States, Indonesia, Canada, Germany and 56 other countries.

2 OMG is leading in India, United Kingdom, Singapore, Malaysia and 10 other countries.