Market Share by Top Websites

1 Lijit is leading in Top 1M Sites and The Entire Web.

2 Optimatic is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 156 other categories.

2 Optimatic is leading in Online and Fitness.

Geography

1 Lijit is leading in most countries, including United States, United Kingdom, India, Canada and 68 other countries.

2 Optimatic is leading in Israel, Algeria, Thailand, Venezuela and 6 other countries.