Market Share by Top Websites

1 Lijit is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Platform161 is clearly lagging behind, losing to Lijit in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 225 other categories.

2 Platform161 is leading in Casinos, Business Training and Bingo.

Geography

1 Lijit is leading in most countries, including United States, France, Germany, Poland and 197 other countries.

2 Platform161 is leading in Netherlands, Sweden, Niue, Timor-leste and one other country.