Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Lijit is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 139 other categories.

2 Sanoma is leading in Newspapers, Social Sciences, Classifieds, Telecommunications and 10 other categories.

Geography

1 Lijit is leading in most countries, including United States, India, Indonesia, Russia and 48 other countries.

2 Sanoma is leading in Romania, Finland, Denmark, Lithuania and 28 other countries.