Market Share by Top Websites

1 Simply is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Lijit is clearly lagging behind, losing to Simply in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 118 other categories.

2 Simply is leading in Sports, Soccer, TV & Video, Travel and 30 other categories.


1 Lijit is leading in most countries, including United States, India, Germany, United Kingdom and 48 other countries.

2 Simply is leading in Italy, Spain, Mexico, Switzerland and 13 other countries.