Market Share by Top Websites

1 Simply is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Lijit is clearly lagging behind, losing to Simply in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 119 other categories.

2 Simply is leading in Business & Industry, Sports, Travel, Soccer and 40 other categories.

Geography

1 Lijit is leading in most countries, including United States, India, United Kingdom, Indonesia and 44 other countries.

2 Simply is leading in Italy, France, Spain, Australia and 24 other countries.