Market Share by Top Websites

1 Simply is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Lijit is clearly lagging behind, losing to Simply in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 120 other categories.

2 Simply is leading in Sports, Soccer, TV & Video, Travel and 29 other categories.

Geography

1 Lijit is leading in most countries, including United States, India, United Kingdom, Canada and 52 other countries.

2 Simply is leading in Italy, Spain, France, Romania and 17 other countries.