Market Share by Top Websites

1 Simply is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Lijit is clearly lagging behind, losing to Simply in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 118 other categories.

2 Simply is leading in Business & Industry, Sports, Travel, Soccer and 40 other categories.

Geography

1 Lijit is leading in most countries, including United States, United Kingdom, India, Canada and 54 other countries.

2 Simply is leading in Italy, Spain, France, Portugal and 15 other countries.