Market Share by Top Websites

1 Smowtion is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lijit is clearly lagging behind, losing to Smowtion in all segments.

Websites Categories

1 Smowtion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 167 other categories.

2 Lijit is leading in Home & Garden, Business Services, Nursery & Playroom, Home & Garden and 26 other categories.


1 Smowtion is leading in most countries, including India, Mexico, Argentina, Spain and 106 other countries.

2 Lijit is leading in United States, Canada, Netherlands, Taiwan and 9 other countries.