Market Share by Top Websites

1 Smowtion is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lijit is clearly lagging behind, losing to Smowtion in all segments.

Websites Categories

1 Smowtion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 168 other categories.

2 Lijit is leading in Home & Garden, Business Services, Nursery & Playroom, Home & Garden and 25 other categories.


1 Smowtion is leading in most countries, including Mexico, Argentina, India, Spain and 112 other countries.

2 Lijit is leading in United States, Taiwan, New Zealand, Ireland and 4 other countries.