Market Share by Top Websites

1 Lijit is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, Spongecell is clearly lagging behind, losing to Lijit in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 141 other categories.

2 Spongecell is leading in Mental Health, Banking, Credit, Loans & Mortgages, Public Health & Safety and one other category.

Geography

1 Lijit is leading in most countries, including United States, India, United Kingdom, Canada and 68 other countries.

2 Spongecell is leading in Panama and United Arab Emirates.