Market Share by Top Websites

1 Lijit is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, TapIt! is clearly lagging behind, losing to Lijit in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 147 other categories.

2 TapIt! is leading in Winter Sports, Credit and Loans & Mortgages.

Geography

1 Lijit is leading in most countries, including United States, United Kingdom, India, Canada and 65 other countries.

2 TapIt! is leading in Trinidad and Tobago.