Market Share by Top Websites

1 TradeDesk is leading in Top 1M Sites and The Entire Web.

2 Lijit is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Autos & Vehicles, Shopping and 134 other categories.

2 Lijit is leading in People & Society, Arts & Entertainment, Food & Drink, Music & Audio and 77 other categories.


1 Lijit is leading in most countries, including France, Spain, Mexico, United Kingdom and 87 other countries.

2 TradeDesk is leading in United States, Australia, Germany, Canada and 73 other countries.