Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lijit is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, Autos & Vehicles and 188 other categories.

2 Lijit is leading in People & Society, Adult, Video Games, Humor and 16 other categories.

Geography

1 TradeDesk is leading in most countries, including United States, Canada, Australia, United Kingdom and 124 other countries.

2 Lijit is leading in Mauritius, Nepal, Tunisia, Tanzania and 5 other countries.