Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lijit is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, Autos & Vehicles and 168 other categories.

2 Lijit is leading in People & Society, Cooking & Recipes, Adult, Games and 27 other categories.


1 TradeDesk is leading in most countries, including United States, Canada, United Kingdom, Australia and 104 other countries.

2 Lijit is leading in Macao, Nepal, Tanzania, Congo Republic and one other country.