Market Share by Top Websites

1 Lijit is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TradeDesk is clearly lagging behind, losing to Lijit in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, News & Media and 18 other categories.

2 TradeDesk is leading in Science & Education and Business & Consumer Services.

Geography

1 Lijit is leading in most countries, including United States, Russia, France, Taiwan and 151 other countries.

2 TradeDesk is leading in Japan, Australia, Philippines, New Zealand and 6 other countries.