Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Lijit is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 135 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Travel, Nursery & Playroom and 26 other categories.


1 Lijit is leading in most countries, including France, India, Canada, Indonesia and 64 other countries.

2 TripleLift is leading in United States, United Kingdom, Viet Nam, Thailand and 8 other countries.