Market Share by Top Websites

1 Twitter Advertising is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lijit is clearly lagging behind, losing to Twitter Advertising in all segments.

Websites Categories

1 Twitter Advertising has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 187 other categories.

2 Lijit is leading in People & Society, Religion & Spirituality, Cooking & Recipes, Technology News and 21 other categories.

Geography

1 Twitter Advertising is leading in most countries, including United States, Japan, United Kingdom, Spain and 137 other countries.

2 Lijit is leading in Palestinian, Myanmar, Cape Verde, Cote d Ivoire and one other country.