Market Share by Top Websites

1 Lijit is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Underdog Media is clearly lagging behind, losing to Lijit in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 201 other categories.

2 Underdog Media is leading in Computer Security, Relationships & Dating and Insurance.


1 Lijit is leading in most countries, including United States, France, Spain, Mexico and 142 other countries.

2 Underdog Media is leading in Saint Lucia and Seychelles.