Market Share by Top Websites

1 Lijit is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Vdopia is clearly lagging behind, losing to Lijit in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 151 other categories.

2 Vdopia is leading in TV & Video, Telecommunications, Ad Network and Directories.


1 Lijit is leading in most countries, including United States, Canada, United Kingdom, Germany and 68 other countries.

2 Vdopia is leading in India, Indonesia, Thailand, Peru and one other country.