Market Share by Top Websites

2 LinkZ is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 LinkZ has better usage coverage in more websites categories. Including News & Media, People & Society, Business & Industry, Arts & Entertainment and 37 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Travel, Real Estate, Newspapers and 15 other categories.

Geography

1 Open AdExchange is leading in most countries, including Denmark, Sweden, Poland, Norway and 4 other countries.

2 LinkZ is leading in Turkey, Azerbaijan, Slovakia, Russia and one other country.