Market Share by Top Websites

2 LinkZ is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 LinkZ has better usage coverage in more websites categories. Including News & Media, People & Society, Business & Industry, Internet & Telecom and 36 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Real Estate, Newspapers, Travel and 8 other categories.

Geography

1 Open AdExchange is leading in most countries, including Denmark, United States, Australia, Sweden and one other country.

2 LinkZ is leading in Turkey, Azerbaijan and Poland.