Market Share by Top Websites

1 Listrak is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Next Performance is clearly lagging behind, losing to Listrak in all segments.

Websites Categories

1 Listrak has better usage coverage in more websites categories. Including Lifestyle, Home & Garden, Sports, Food & Drink and 17 other categories.

2 Next Performance is leading in Travel & Tourism, Adult and Reference Materials.

Geography

1 Listrak is leading in most countries, including United States, Canada, United Kingdom, Germany and 36 other countries.

2 Next Performance is leading in France, Italy, Brazil, Spain and 22 other countries.