Listrak is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Optify has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Marketing & Advertising, Arts & Entertainment and 74 other categories.
Listrak is leading in Shopping, Clothing, Home & Garden, Health and 66 other categories.
Optify is leading in most countries, including United Kingdom, India, Ukraine, Spain and 30 other countries.
Listrak is leading in United States, Canada, Australia, Italy and 23 other countries.