Listrak is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Optify has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Marketing & Advertising, Arts & Entertainment and 71 other categories.
Listrak is leading in Shopping, Clothing, Home & Garden, Health and 65 other categories.
Optify is leading in most countries, including India, Philippines, Ukraine, France and 31 other countries.
Listrak is leading in United States, Canada, Australia, United Kingdom and 23 other countries.