Market Share by Top Websites

1 Listrak is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Optify is clearly lagging behind, losing to Listrak in all segments.

Websites Categories

1 Listrak has better usage coverage in more websites categories. Including Shopping, Clothing, Home & Garden, Health and 80 other categories.

2 Optify is leading in Business & Industry, Internet & Telecom, Marketing & Advertising, Online Marketing and 70 other categories.


1 Optify is leading in most countries, including India, Russia, Germany, Colombia and 33 other countries.

2 Listrak is leading in United States, Canada, Australia, United Kingdom and 27 other countries.