Market Share by Top Websites

1 Listrak is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Optify is clearly lagging behind, losing to Listrak in all segments.

Websites Categories

1 Listrak has better usage coverage in more websites categories. Including Shopping, Clothing, Home & Garden, Health and 85 other categories.

2 Optify is leading in Business & Industry, Internet & Telecom, Marketing & Advertising, Online Marketing and 70 other categories.


1 Listrak is leading in most countries, including United States, Canada, United Kingdom, Australia and 29 other countries.

2 Optify is leading in India, Philippines, Ukraine, Russia and 24 other countries.