Market Share by Top Websites

1 Listrak is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Optify is clearly lagging behind, losing to Listrak in all segments.

Websites Categories

1 Optify has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Marketing & Advertising, Arts & Entertainment and 71 other categories.

2 Listrak is leading in Shopping, Clothing, Home & Garden, Health and 68 other categories.

Geography

1 Optify is leading in most countries, including Ukraine, Philippines, Poland, Indonesia and 27 other countries.

2 Listrak is leading in United States, Canada, Australia, India and 22 other countries.