Listrak is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Optify has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Marketing & Advertising, Arts & Entertainment and 75 other categories.
Listrak is leading in Shopping, Clothing, Health, Home & Garden and 62 other categories.
Optify is leading in most countries, including Indonesia, Philippines, China, Italy and 32 other countries.
Listrak is leading in United States, Canada, Australia, United Kingdom and 24 other countries.