Market Share by Top Websites

1 Listrak is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Optify is clearly lagging behind, losing to Listrak in all segments.

Websites Categories

1 Listrak has better usage coverage in more websites categories. Including Shopping, Clothing, Health, Home & Garden and 87 other categories.

2 Optify is leading in Business & Industry, Internet & Telecom, Marketing & Advertising, Online Marketing and 65 other categories.


1 Optify is leading in most countries, including United Kingdom, India, Netherlands, Brazil and 32 other countries.

2 Listrak is leading in United States, Canada, Australia, Mexico and 24 other countries.