Market Share by Top Websites

1 Listrak is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Optify is clearly lagging behind, losing to Listrak in all segments.

Websites Categories

1 Optify has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Marketing & Advertising, Arts & Entertainment and 70 other categories.

2 Listrak is leading in Shopping, Clothing, Health, Home & Garden and 64 other categories.


1 Optify is leading in most countries, including Russia, Japan, Philippines, Ireland and 33 other countries.

2 Listrak is leading in United States, Canada, United Kingdom, Australia and 20 other countries.