Market Share by Top Websites

1 Rocket Fuel is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Listrak is clearly lagging behind, losing to Rocket Fuel in all segments.

Websites Categories

1 Rocket Fuel has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Travel, People & Society and 150 other categories.

2 Listrak is leading in Shopping, Clothing, Home & Garden, Sports and 34 other categories.

Geography

1 Rocket Fuel is leading in most countries, including United States, Japan, United Kingdom, Germany and 109 other countries.

2 Listrak is leading in Eritrea, Guam and Sierra Leone.