Market Share by Top Websites

1 Listrak is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 SmarterHQ is leading in Top 10K Sites.

Websites Categories

1 Listrak has better usage coverage in more websites categories. Including Lifestyle, Home & Garden, Sports, Food & Drink and 11 other categories.

2 SmarterHQ is leading in Arts & Entertainment, News & Media, Science & Education, Travel & Tourism and 4 other categories.


1 SmarterHQ is leading in most countries, including Russia, India, Japan, South Korea and 60 other countries.

2 Listrak is leading in United States, Canada, United Kingdom, Germany and 16 other countries.