Market Share by Top Websites

1 Listrak is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SUP media is clearly lagging behind, losing to Listrak in all segments.

Websites Categories

1 Listrak has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Health and 119 other categories.

2 SUP media is leading in TV & Video, Models, Reference, Libraries & Museums and one other category.

Geography

1 Listrak is leading in most countries, including United States, Canada, Australia, United Kingdom and 45 other countries.

2 SUP media is leading in Russia, Bulgaria and Belarus.