Market Share by Top Websites

1 Listrak is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Varick Media Management is clearly lagging behind, losing to Listrak in all segments.

Websites Categories

1 Listrak has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Home & Garden and 103 other categories.

2 Varick Media Management is leading in Sports, Career & Education, Football, Boating and 22 other categories.

Geography

1 Listrak is leading in most countries, including United States, Canada, Australia, India and 36 other countries.

2 Varick Media Management is leading in Japan, Denmark, Ireland, Israel and 2 other countries.