Market Share by Top Websites

1 Listrak is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 WhosOn is leading in Top 10K Sites.

Websites Categories

1 Listrak has better usage coverage in more websites categories. Including Shopping, Clothing, Home & Garden, Health and 79 other categories.

2 WhosOn is leading in Business & Industry, Computer & Electronics, Travel, Internet & Telecom and 75 other categories.


1 WhosOn is leading in most countries, including United Kingdom, India, Germany, Netherlands and 56 other countries.

2 Listrak is leading in United States, Canada, Australia, Russia and 23 other countries.