Market Share by Top Websites

1 Listrak is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 WhosOn is leading in Top 10K Sites.

Websites Categories

1 WhosOn has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Internet & Telecom, Travel and 88 other categories.

2 Listrak is leading in Shopping, Clothing, Home & Garden, Health and 60 other categories.


1 WhosOn is leading in most countries, including United Kingdom, India, Germany, Ireland and 54 other countries.

2 Listrak is leading in United States, Canada, Australia, Argentina and 18 other countries.