Market Share by Top Websites

1 Listrak is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WhosOn is clearly lagging behind, losing to Listrak in all segments.

Websites Categories

1 WhosOn has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Internet & Telecom, Travel and 85 other categories.

2 Listrak is leading in Shopping, Clothing, Home & Garden, Health and 65 other categories.


1 WhosOn is leading in most countries, including United Kingdom, Germany, India, France and 57 other countries.

2 Listrak is leading in United States, Canada, Australia, Mexico and 15 other countries.