Market Share by Top Websites

1 Listrak is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WordStream is clearly lagging behind, losing to Listrak in all segments.

Websites Categories

1 Listrak has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Health and 93 other categories.

2 WordStream is leading in People & Society, Relationships & Dating, Computer & Electronics, Software and 19 other categories.


1 Listrak is leading in most countries, including United States, Canada, Australia, United Kingdom and 35 other countries.

2 WordStream is leading in Bulgaria, Haiti, Malaysia, Romania and one other country.