Market Share by Top Websites

1 MovableInk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Litmus is clearly lagging behind, losing to MovableInk in all segments.

Websites Categories

1 MovableInk has better usage coverage in more websites categories. Including Games, Lifestyle, Sports, Travel & Tourism and 18 other categories.

2 Litmus is leading in Business & Consumer Services and Computers Electronics & Technology.

Geography

1 MovableInk is leading in most countries, including United States, United Kingdom, Canada, Australia and 102 other countries.

2 Litmus is leading in India, Pakistan, Ukraine, Nigeria and 13 other countries.