Market Share by Top Websites

1 LiveRamp is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Pardot is still behind LiveRamp in all market share segments.

Websites Categories

1 LiveRamp has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Autos & Vehicles, Shopping and 165 other categories.

2 Pardot is leading in Business & Industry, Computer & Electronics, Software, Marketing & Advertising and 52 other categories.


1 LiveRamp is leading in most countries, including United States, France, United Kingdom, Spain and 151 other countries.

2 Pardot is leading in Japan, New Zealand, China, Sudan and 14 other countries.