Lookery provides demographic marketing services in and around social networks, trying to solve the basic economic problem that social networks face: great user profiling but unpredictable ad inventory. The service makes it safe for social n...
In terms of market share, Lookery is clearly lagging behind, losing to Merchenta in all segments.
Lookery has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, News & Media, Arts & Entertainment and 16 other categories.
Merchenta is leading in Shopping, Clothing, Health, Business & Industry and 8 other categories.
Lookery is leading in most countries, including India, Spain, United States, Israel and 22 other countries.
Merchenta is leading in United Kingdom, France, Malaysia and Finland.