Lookery provides demographic marketing services in and around social networks, trying to solve the basic economic problem that social networks face: great user profiling but unpredictable ad inventory. The service makes it safe for social n...
In terms of market share, Lookery is clearly lagging behind, losing to Mobile Theory in all segments.
Lookery has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, News & Media, Adult and 20 other categories.
Mobile Theory is leading in Games and Programming.
Lookery is leading in most countries, including Italy, Japan, Lebanon, Netherlands and 4 other countries.
Mobile Theory is leading in United States and Malaysia.