Lookery provides demographic marketing services in and around social networks, trying to solve the basic economic problem that social networks face: great user profiling but unpredictable ad inventory. The service makes it safe for social n...
In terms of market share, Lookery is clearly lagging behind, losing to Newtention in all segments.
Lookery has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, News & Media, Arts & Entertainment and 16 other categories.
Newtention is leading in Business & Industry, Computer & Electronics, Travel, Shopping and 14 other categories.
Newtention is leading in most countries, including Germany, Brazil, Belgium, Taiwan and 4 other countries.
Lookery is leading in United States, Japan, Hong Kong, Netherlands and one other country.